Like millions of others, I thought the “Got Milk?” marketing campaign was highly effective in terms of increasing milk consumption (I still remember the iconic 1993 “Aaron Burr” ad and the corresponding peril of too much peanut butter). Unfortunately, we were mistaken. According to a February 2014 New Yorker article by Kirk Kardashian, milk isn’t as popular a beverage as others in a rapidly changing market. “The daily consumption of fluid milk – as opposed to milk-based products like cheese, yogurt, and butter – has steadily declined from .96 cups per person in 1970 to .59 cups in 2011.” The “Got Milk?” campaign is now gone for good, but the message it put forth endures.
I’m in the final weeks of preparation for an early March marathon, and this will be my tenth 26.2 race. Some days my legs feel like pistons lifted from a Ferrari 488 GTB, pulsating up and down with a vibrant energy that simply will not cease. Other days they are rusty anchors from an aging ship, dropped to the sea floor with an audible thud. But I persist because runners run and legitimacy is what seems to steer my body from one workout to the next. I was reminded of this in a recent long run with a song by Stanley Kirk Burrell. He’s better known by his stage name, MC Hammer, and both he and I are unequivocally “2 Legit 2 Quit.”