Hype Beast | 03.01.19

This morning I read a fascinating article about the VaporFly Elite Flyprint 3D. An uber popular running shoe available at Nike Harajuku in Tokyo, Japan, the Elite Flyprint will be restricted to marathon runners who have finished 26.2 miles in 3 hours or less. As a marathoner with a 3:12 personal best, acquiring the Elite isn’t possible right now based on the aforementioned numbers, though I have to wonder if the $675 cost is further rationale for saying no.

Of course, saying no to sneakers like the VaporFly, Air Max 720, or Jordan XI is difficult. In fact, scroll through the Nike SNKRS page for a few minutes and then close the browser tab without wanting a pair. Daunting, yes?

I think hype (and limited supply) fuels the longing for new sneaks from Nike, Adidas, Vans, Converse, New Balance, Saucony, and other brands in the marketplace, and websites devoted to sneakerheads prolong the excitement.

Frankly, I’d love to buy more shoes for casual wear, but money is a major restrictor. Can I overcome this financial obstacle? Sure, but is this wise? Is this prudent? Envy thrives today, which is why I liken it to a beast. “Then I saw that all toil and all skill in work come from a man’s envy of his neighbor,” writes Solomon in Ecclesiastes.

The internal beast eyes what’s absent in his closet; he fixates on the soles (and souls) of others. “Envy makes the bones rot,” adds the author of Proverbs.

Thankfully, appreciation is capable of wresting control from envy. “Every good gift and every perfect gift is from above,” writes James. I’m grateful for the running shoes I’ve received through work and writing, and I don’t slip these sneaks on for social media likes; no, I slowly crush the midsole and shred the outsole for the sake of new personal records.

Photo courtesy of Candice Seplow

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Austin Bonds